Privacy Policy

Last updated: 27-04-2023


This Privacy Policy explains how we, DEXMA srl ("DEXMA," "we," "us," or "our"), collect, use, store, and protect the personal information of users ("you" or "users") of our Fabla mobile application and website (collectively, the "Services"). By using our Services, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

Information We Collect

1.1 Personal Information

When you register for our Services, we may collect the following personal information:

  • Email address
  • Your child's first name (without surname)
  • Anonymized information about your child's physical appearance
  • Your child's selfie, if you choose to upload one

1.2 Cookies and Tracking Technologies

We use cookies and other tracking technologies on our website, including Google Analytics, to analyze user behavior, improve the user experience, and track the effectiveness of our marketing efforts. These technologies may collect information such as your IP address, browser type, and the pages you visit on our website.

How We Use Your Information

2.1 Personalizing Bedtime Stories

We use the anonymized information about your child's physical appearance and, if provided, the uploaded selfie to create a personalized portrait that is incorporated into bedtime stories for a more engaging experience. We may send the uploaded selfie to external artificial intelligence services to create the portrait.

2.2 Communication

We use your email address to send transactional and marketing communications, only if you have explicitly consented to receive them during registration. You can opt out of receiving marketing emails at any time.

International Data Transfers

Our Services are accessible worldwide. As a result, your personal information may be transferred to, stored in, or processed in countries other than Italy. We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws.

Third-Party Services

We use third-party services, such as Google Analytics, for analyzing user behavior and improving the user experience on our website. These third parties may access, collect, or use your personal information in accordance with their own privacy policies. We encourage you to review the privacy policies of any third-party services we use.

Children's Privacy

We only collect a child's first name and anonymized information about their physical appearance. We do not collect any sensitive information or personally identifiable information about children other than the data mentioned above. By providing this information, you, as the parent or legal guardian, consent to our collection and use of the child's information as described in this Privacy Policy.

Data Retention and Security

6.1 Data Retention

We retain your personal information for as long as necessary to provide the Services, or until you request that we delete your information.

6.2 Security

We take the security of your personal information very seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction.

Your Rights

7.1 Access, Correction, and Deletion

You have the right to access, correct, or delete your personal information held by us. To exercise these rights, please contact us at

7.2 Opting Out

You can opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any marketing email or contacting us at

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the "Last updated" date. Your continued use of our Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment and acceptance of the modifications.

Data Protection Officer (DPO) or Privacy Contact

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact our designated Privacy Contact at:


Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

VAT: 07463841002
Email (Privacy-related inquiries):
Email (General inquiries):

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